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Mattress Warehouse makes move to add DTC sleep brand to its floors
Source: Internet | Author: Admin | Release time: 2025-12-31 | 34 次浏览: | Share:

Frederick, Md. – Mattress Warehouse is expanding its sleep offering to include the digitally native Helix Sleep brand.


Helix’s most popular models, including the retail-exclusive Helix Premier, will be featured in select Mattress Warehouse locations.


“At Mattress Warehouse, our mission is to improve lives through quality sleep, and Helix’s data-driven approach to comfort and support aligns perfectly with that mission,” said Bill Papettas, CEO of Mattress Warehouse. “This partnership allows us to offer our guests even more ways to find the right mattress for their individual needs, backed by expert in-store guidance and the convenience of shopping locally.”


With more than 530 retail stores, Mattress Warehouse added to its store family last year with the 176-store acquisition of Sleep Outfitters and Mattress Firm locations.


“Partnering with Mattress Warehouse is a major milestone for Helix’s retail program,” said Jerry Lin, co-founder of Helix Sleep. “Their unmatched reputation and broad customer base create an incredible opportunity to extend our reach like never before. This collaboration will allow us to bring Helix’s science-backed comfort and quality to a wider audience, reinforcing our commitment to innovation and excellence in sleep. We’re proud to join forces with a retailer that shares our dedication to providing high-quality sleep products.”